TRIANGLE history

Find out how three people's vision became the most international triathlon event organising agency with dependencies in 4 countries on two continents within less than 10 years.

History

The history of Triangle is closely connected to three people's history: Georg Hochegger, Helge Lorenz and Stefan Petschnig. All of them having an active triathlete's background, they had the vision of staging an official Ironman in Austria.

In 1998, they started off with 124 competitors in the Ironman-distance race Trimania. Since 1999 this race has been an official qualifier for the Ironman World Championships Hawaii and has grown to one of the biggest races in the world. Triangle was offered the option to host an Ironman in France, and later in South Africa and Monaco, too.

Today, Triangle is the most international triathlon organising agency world wide with six WTC (World Triathlon Corporation) sanctioned races in four countries on two continents. Being aware of the fact that there are distances in triathlon that athletes like to accomplish, Triangle sets up Olympic distance and short distance races as well as kids' races, too.

In total Triangle handles about 20.000 athletes every year. Due to the fact that Triangle became one main information point for athletes Triangle developed Sports shops in Austria, Monaco and South Africa as well as coaching companies giving individual advice to their target athletes.

Timeline

2009
2^nd Ironman South Africa 70.3 in Buffalo City
5 ^th Ironman South Africa Triathlon in Port Elizabeth
3^rd Austria Ironman 70.3 in St. Pölten
4 ^th Ironman France - Nice Triathlon in Nice
11 ^th Ironman Austria Triathlon in Klagenfurt
5 ^th Monaco Ironman 70.3 in Monte Carlo
FIFA Fan Zone Organisation Negotiation with Port Elizabeth

2008
1^st Ironman South Africa 70.3 in Buffalo City
4^th Ironman South Africa Triathlon in Port Elizabeth
2^nd Austria Ironman 70.3 in St. Pölten
UEFA EURO2008 Fan Zone in Klagenfurt
4^th Ironman France - Nice Triathlon in Nice
10^th Ironman Austria Triathlon in Klagenfurt
4^th Monaco Ironman 70.3 in Monte Carlo

2007 - 10 Years of Triangle Show & Sports!
3^rd Ironman South Africa Triathlon in Port Elizabeth
3^rd Ironman France - Nice Triathlon in Nice
1^st Austria Ironman 70.3 in St. Pölten
9^th Ironman Austria Triathlon in Klagenfurt
3^rd Monaco Ironman 70.3 in Monte Carlo
opening Triangle Institute in Monte Carlo, Monaco
opening Triangle Institute in Port Elizabeth, South Africa

2006
2^nd Ironman South Africa Triathlon in Port Elizabeth
2^nd Ironman France - Nice Triathlon in Nice
8^th Ironman Austria Triathlon in Klagenfurt (2200 participants)
2^nd Monaco Ironman 70.3 in Monte Carlo
opening Triangle Sports Shop in Port Elizabeth, South Africa
opening Triangle Sports Shop in Cape Town, South Africa

2005
1^st Ironman South Africa Triathlon in Port Elizabeth
1^st Ironman France - Nice Triathlon in Nice
7^th Ironman Austria Triathlon in Klagenfurt (1963 participants)
1^st Half-Ironman Monaco Triathlon in Monte Carlo

2004
1^st Half-Ironman South Africa Triathlon in Port Elizabeth
3^rd Ironman France Triathlon in Gerardmer
6^th Ironman Austria Triathlon in Klagenfurt (1892 participants)
opening office in Nice, France
opening office in Monte Carlo, Monaco

2003
2^nd Ironman France Triathlon in Gerardmer
5^th Ironman Austria Triathlon in Klagenfurt (1686 participants)
opening office in Port Elizabeth, South Africa

2002
1^st Ironman France Triathlon in Gerardmer
4^th Ironman Austria Triathlon in Klagenfurt (1599 participants)

2001
3^rd Ironman Austria Triathlon in Klagenfurt (1452 participants)
Triangle opens the first Triathlon shop in Austria

2000
2^nd Ironman Austria Triathlon in Klagenfurt (1138 participants)
Triangle started to sell wetsuits and coaching services

1999
1^st Ironman Austria Triathlon in Klagenfurt (802 participants)
Triangle was formed into a Pty Ltd (Triangle Show & Sports Promotion GmbH)

1998
Due to the fact that no major advertising agency could sell any sponsorship the trio opened their own agency called Triangle Show & Sports Promotion Lorenz KEG registered on 2nd March 1998 in Klagenfurt. Their first event, named Trimania, hosted 124 participants in Klagenfurt.

1997
Georg Hochegger, Helge Lorenz and Stefan Petschnig developed a detailed business plan to run a long distance triathlon at the Wörthersee. The concept was based on a 17hour entertainment and sport event.